Yumi Nutrition
I worked in-house to execute a complete brand overhaul for Yumi, creating brand assets including logo, packaging, photographic style, website design, socials, style guide and a tv advert as well as tone of voice documents.
Yumi Digital
Digital is where Yumi comes to life through animation and flavour. Each product sings through the use of their unique colour stamp, fruit and gummy. It is here where the wealth of information around each vitamin / supplement can be swatted up on.
Yumi Outdoor
Out of home (OOH) is a necessity for any growing brand so this, as well as a tagline had to be concepted up in order to see how the brand would live off-screen.
Yumi Socials
A massive part of advertising a start up online is through the use of social platforms. Displayed here is how both brand and unique product campaigns were executed.
